Why are probably the most profitable artists and managers investing a lot money and time into selling their earlier releases as an alternative of simply new singles?
On this article, we’ll reply this query by wanting on the information behind this shift and the way selling your older music is without doubt one of the most clever methods for streaming success.
1) Older releases are extra widespread than ever and beginning to dominate the streaming charts
Older releases now make up 33% of the Spotify International Weekly Prime Songs Chart, greater than doubling since 2020 (Spotify Fan Study).
2) Followers usually tend to take heed to your earlier releases than your newest singles
64% of artist profile streams on Spotify are folks listening to tracks older than 18 months tracks (Spotify Fan Study).
3) Selling earlier tracks retains your streaming momentum getting into between releases.
If in case you have a lull in new releases, chances are you’ll discover your streaming numbers start to stagnate. That is the proper time to advertise a monitor out of your catalog.
This can stoke your streaming presence activating new and present listeners. Finally this boosts the Spotify algorithm in your favor whilst you put together new music.
4) An important tune is a good tune, no matter launch date
The mindset that solely new singles are price selling is shortsighted. The information reveals that listeners don’t care when a tune was launched. They simply need to hear an awesome tune. An important tune will all the time join.
Bear in mind, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.
5) Introduce a brand new viewers to your finest work
There is no such thing as a doubt some songs in your catalog should get extra publicity. Perhaps you launched the tune earlier than playlist or TikTok promo was out there otherwise you didn’t have the funds when it was launched.
Regardless of the cause, advertising and marketing one among these songs is a robust strategy to attain new listeners and convey them into your ecosystem. Selecting to submit your tune to curators or influencers is ideal for this.
1) Which earlier launch must you promote?
Methodology 1: Select a monitor that may be a confirmed performer.
Have a look at the preferred songs in your catalog that by no means obtained a correct promotional push. These songs have big upside potential for playlisting and TikTok promotion.
Methodology 2: Select a sleeper hit that has been flying beneath the radar.
A few of your finest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an awesome selection for pitching to playlist curators and TikTok creators.
Methodology 3: Select a tune that was forward of its time.
Have you ever put out a tune prior to now the place the model/style was only a bit too area of interest on the time of launch? Does it now match right into a style or model that’s presently trending? These current an awesome alternative.
2) When must you promote a earlier launch?
Regardless of which of the choices under suits you, your Spotify presence can probably profit from selling an older monitor now.
Methodology 1: Fill the gaps between recording new music
Everybody’s recording cycles are totally different, if it’s going to be some time earlier than you’ve new music prepared, this doesn’t imply try to be inactive within the music promotion sport.
Methodology 2: Heat up and increase your fanbase earlier than a brand new launch
If you’re planning to drop a brand new document within the subsequent 1-3 months, proper now may be the proper time to usher in new listeners and increase your Spotify presence. You’re primarily priming your account for the subsequent massive launch.
Methodology 3: Hold your streaming momentum stoked
With this methodology, you may actually strive it anytime. The objective right here is to comprehend that you’re sitting on an arsenal of music that may be leveraged for a promotion that may hold your streaming presence burning. For every artist, you may check and study what works finest for you.
Trying to Promote your Music?
Attempt our Spotify Playlist Pitching and TikTok Music Promotion companies.